I really enjoy including visual surprises in the magazine that you might not see at first, but if you go through it again, they appear … as a kind of discovery, and that gets me excited.ĭo all these weddings ever become a blur? And I guess that’s my approach to the magazine as well. I’d call it “modern bohemian”-clean lines with a little surprise. We’re one big global family.ĭescribe your personal style and how it relates to the magazine? My husband is my advisor, my sister-in-law is the copy editor, and I have a lot of contributors spread across the states and in other countries as well.
How long does it take to design an issue? All of my friends are in interracial relationships. People who are modern, fresh, a little bohemian, stylish, design- and detail-oriented. With this approach, the magazine feels more complete, almost like a book: beginning, middle, and end. I’m selective our content has to fit the concept of that issue and relate to the audience. Storytelling is important to me as a graphic designer-you know, form follows function-so I always go back to that. We also create our own editorial content. I interview them to get a better idea of who they are. I have contributors who are photographers, event designers, a stylist, and writers, and we have couples who submit their weddings as well. When I started Utterly Engaged, I knew I wanted it to be a tech and lifestyle start-up led by women. It’s fast-paced and male-dominated, with a “hustle, hustle, hustle” mentality. It was interesting working in that tech world.
UTTERLY ENGAGED MAGAZINE MOVIE
I gained my experience as a production artist for an all-male, auto-industry niche magazine, which later led to multiple jobs, including working in Burbank designing movie posters. I consider it a tech company because it has such a social media component and web platform, and it’s expanding. We also launched a website that fuses the print and Internet worlds. It’s a print magazine, but we’re extremely active on social media. We tried others, but Utterly Engaged just stuck-to be completely captivated and devoted to each other. My friends are no longer involved, by the way.
Being a graphic designer and a bride as well- I was planning my wedding at the time-design, style, and budget were important to me. The Anaheim resident and graphic artist started the magazine in 2009 and recently launched a website to expand her audience.ĭuring the financial crisis in 2008, the original two founders and I saw a need for a wedding magazine that was not only beautiful but would work for the budget-conscious bride. Lucia Dinh Pador, 36, is founder and publisher of Utterly Engaged, an online and quarterly print publication that features weddings in gauzy photography and appealing layouts.
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